How Mobility-as-a-Service improves multimodal travel for everyday commuting
June 10, 2022
Today’s transportation ecosystem is increasingly diverse and multi-modal. With more options than ever before for getting around, Mobility-as-a-Service (MaaS) tech makes multi-modal travel convenient and accessible. Fleet is bringing MaaS to the world of commuting. We’re integrating the largest collection of mobility modes and services into one, user-friendly platform with a single payment method. Our mission at Fleet is to improve wellbeing through better everyday mobility.
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We have more options today than ever before for getting where we need to go. Public transit, active modes like walking and cycling, car and ride sharing, taxi, micromobility vehicles like ebikes and scooters, and any combination thereof– the transportation landscape is increasingly diverse and multi-modal. The proliferation in modes and technologies offers unprecedented flexibility in movement, and holds the promise of a more inclusive, accessible, and sustainable transportation environment. It also means we can be less dependent on cars, as micromobility and active modes replace cars for shorter journeys or serve as first and last mile connections to make transit a more viable alternative for longer trips.
The broader shift to multi-modal transportation has not yet penetrated day-to-day commuting. Despite viable alternatives, cars still very much dominate in the commuting world: 76 percent of American commuters use their own car to travel between home and work. Transportation is the largest single-source contributor to greenhouse gas emissions globally– car commuting is simply bad for the environment. It’s also bad for business. Employees who commute via car report lower job satisfaction and higher stress levels compared to train commuters. Car commuting also creates problems for employers who struggle to pay for and accommodate parking demand. Finally, skyrocketing fuel prices are making everyone pay–literally.
So, why the continued overreliance on cars in daily commuting? The first answer is habit. People drive to work because they’ve always driven to work, and they simply don’t reevaluate their commute until they change jobs. The second answer is they aren’t aware of other options available to them. It’s easy to feel overwhelmed by the almost endless array of transportation options. Sifting through, comparing, and combining mobility options and services to complete trips can be daunting. This is where the concept of Mobility-as-a-Service (MaaS) comes into play. MaaS means integrating all the various transportation options and services available in an area into a single, comprehensive, on-demand mobility application. By consolidating the diverse menu of transportation options into a single place, they become more manageable and accessible. Users have the power to compare modes and services, and actually choose an option that optimizes for convenience, cost, efficiency, enjoyment–or whatever they’re looking for in a commute.
Fleet is the MaaS platform for commuter mobility. We have integrated the largest collection of mobility services and technologies in one single place, which allows users to effortlessly explore, compare, and experiment with new ways of commuting. Our platform consolidates payments with a zero-fee mobility card, which commuters can use for all modes and services, and which makes multi-modal trips exceptionally easy. Our mobility card not only makes switching between modes a seamless experience, but it also lets users access discounts from our network of partner providers. At Fleet we’re also tackling the challenge of commuter habits, developing solutions for nudging employee commute behavior with research-backed strategies like incentive programs, friendly competitions and leaderboards, and rewards for sustainable trip choices.
We know Americans spend more than 200 hours every year commuting. By introducing MaaS to the daily commute, our goal is to improve employee wellbeing through better everyday mobility. Schedule a demo with us today to learn how we can bring commuting superpowers to your organization.
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